AM - PM Wordmark Design Intensive
Your fully customized logotype created in one day
$2,000 per session
This service is for wordmarks: custom lettering, hand-drawn type, and typographic logo treatments
Fully Custom Wordmark
Customized or designed-from-scratch type/lettering for your logo
Final Logo Files
Ready to use files saved in .jpg, .svg, .png
Custom Typekit + Color Palette
Curated pairings to use alongside your new logo (licenses will need to be purchased separately)
Logo + Type Use Guide
Condensed guidelines on logo, type, and color usage
Please note: The design intensive does not include illustration, brandmarks, websites, or full brand identity systems.
Before we Begin: The Intake
Before we start, we will jump on a quick 30 min call, and you’ll complete a short intake form covering:
Brand Type + Goals
Use Context
(print, digital, etc.)
Product / Offering
Pinterest Inspiration Board
Target Audience
Scale - Small or Large
How the Day Works
9am PST
Late morning
Design work begins
3pm PST
2-3 concepts presented for review
Midday
Refinement check-ins* as needed
End of session, files delivered next day
*You will need to be available for periodic check-ins throughout the day.
FAQs
What exactly does the Wordmark Intensive include?
The intensive covers everything you need for a complete wordmark identity: a custom-designed wordmark (hand-lettered, drawn type, or typographic logo treatment), curated type pairings with desktop and web font licenses where my typefaces are used, final logo files in .jpg, .svg, and .png, font files for your typekit, and simple brand guidelines covering typography and logo usage.
Does the intensive include a brand identity system/strategy?
No. The service is focused exclusively on the wordmark, font selections, and color palette. It does not include brand strategy, illustration, icon marks, packaging, websites, or a full brand identity system.
Will I receive an icon mark or logo symbol alongside the wordmark?
Typically no, unless you choose one letter from your wordmark to function as the icon/symbol. Icon marks, monograms used as standalone symbols, and illustrative logo elements are outside the scope of the intensive. The deliverable is a type-based wordmark — custom lettering or typographic treatment of your brand name.
Will I receive an icon mark or logo symbol alongside the wordmark?
Typically no, unless you choose one letter from your wordmark to function as the icon/symbol. Icon marks, monograms used as standalone symbols, and illustrative logo elements are outside the scope of the intensive. The deliverable is a type-based wordmark — custom lettering or typographic treatment of your brand name.
Is the wordmark guaranteed to be finished within the one-day session?
I commit to full effort and due diligence throughout the 9 AM – 3 PM session. That said, final outcomes depend on the nature of your feedback and the iterative design process, so completion in one day cannot be guaranteed. If additional time is needed through no fault of yours, continuation sessions are available at a reduced rate of $1,000/day or $200/hour.
How many concepts will I see, and how many revisions are included?
You'll receive 2–3 initial concepts presented late morning. Revisions within the session window are included — the afternoon is dedicated to refining the direction you choose. Work requested after 3:00 PM or after files have been delivered is considered out of scope.
