The Altamont General Store

A fusion of history and passion(fruit). Brand refresh inspired by the building's western roots, the town's Bohemian influence, and the restaurant's Hawaiian flair.

SERVICES

Brand Strategy & Identity

Creative Direction

Print Collateral

Packaging

Merchandising

Custom Artworks

CREDIT

Collection of nine yellow-colored logos and emblems for 'The Altamont General Store,' featuring various styles including text-based and graphic designs with a mountain and sun motif, arranged on a light background.
A cafe interior with large windows, a woman sitting by the window working on a laptop, and an A-frame sign with cafe information in the foreground.
A brown paper bag with the logo of The Altamont General Store and an illustration of a building, with the website 'Occidental.Ca' written underneath.
A color palette with eight color swatches labeled nude, electric blue, burgundy, maize, sunflower, electric red, aqua, and protea, arranged in two rows with four swatches each. Underneath the palette, the text 'All Good Things' is written.
Three menus from The Altamont, a general store, on a red background. The first menu lists various food items including egg sandwiches, burritos, egg plates, avocado toast, and salads. The second menu features a house-made pork sausage breakfast sandwich, sides like smoked pork bowl, kid's options, and dessert. The third menu shows a round, yellow section with forbidden rice and chia pudding, a rectangular blue frame with a gluten-free section offering a short bread, tahini caramel, and chocolate ganache.
A book cover with a line drawing of a two-story building labeled "The Altamont General Store" and the words "The Altamont" in large red letters, with "Occidental, CA" written beneath in cursive.
Minimalist illustration of two pomegranate fruits with leaves on a maroon background.
Two paper cups with red text and illustration, placed on a wooden table with a glass top and some ice underneath, in front of a display shelf with candles labeled 'Nude Beach' in a retail store.
Collection of various food, beverage, and promotional images, including salads, sandwiches, mugs, signs, donuts, beverages, and decorations for food events and markets.
A colorful bowl of assorted salads and dips, including shredded chicken, purple cabbage, pickled red onions, a scoop of orange hummus, greens, and edible flowers, placed on a retro patterned background.
Minimalist drawing of a sunflower at the center of the image on a plain white background.
A sidewalk sign advertising a pottery event at the Altamont with clayfolk studio, featuring a photo of hands shaping a lump of pottery on a spinning wheel.
Assorted donuts with frosted icing and toppings on a wooden surface, with bakery signs in the background displaying the names and prices of the donuts.

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