The Streicher Standard

A philosophy-led beauty brand with a fresh point of view. Built around Jenn and Ashley Streicher’s years of experience, experimentation, and instinct, we created
a confident, curious identity that celebrates personal taste over prescriptive rules.
We also brought the brand to life through its quarterly Beauty Box, creating a luxe, feel-good experience filled with skincare, makeup, haircare, lifestyle finds, and more. Smart, polished, and unmistakably Streicher.

SERVICES

Brand Strategy
Brand Architecture
Naming
Brand Identity
Copywriting

CREDIT

thestreicherstandard.com

Photobyjennajones.com

A man with a tattooed arm is pouring milk into a cup of coffee, wearing a white T-shirt and a black cap.
A sidewalk sign for Little Deer cafe with a map, address, and opening hours, over a background of green foliage and flowers.
A plate of salad with greens, sliced radishes, and toppings, accompanied by two cups of coffee on a table with a colorfully tiled surface.
A website displayed on a tablet screen with a background of white house siding and orange flowers in the foreground. The website is for a place called 'Little Deer' and features images of drinks, interior space, and a message about being part of the community.
A green park bench with a pastry and blueberries on a paper liner branded "Little Deer". The background shows gravel ground.
A reusable tote bag with a cartoon drawing of a smiling person holding an ice cream cone and the words "Little Deer" printed on it, resting on a metal bench outdoors.
A white sandwich board sign outside a cafe reads 'Little Deer,' 'Open Every Day,' '@littledeercafe,' and 'Sip. Snack. Stay.'
A collage featuring a neon sign that says 'Little Deer' in a cafe, a table with various drinks and desserts including sorbet, olives, and juice, and a green cap with 'Little Deer' embroidered on it placed on a rock, along with sunglasses and a magazine with the title 'La Bonne Banquette' and Halloween-themed content.
Flyer for a game night event on February 21, 2026, at Little Deer, Santa Rosa, CA. The flyer features a photo of playing cards and a hand holding a glass of water.
Event poster titled 'Little Deer Music Events' featuring a photograph of a live band performing on stage with colorful lights. The poster lists scheduled events and dates in March, including performances by Plexus, Mo's Art Jazz Band, SR Laws, Trivia Night, Jack Gobetti Qt, Movie Night, Batacha, Backgammon Night, and Karaoke Night, all happening on Sundays starting March 1, 2026.

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