Logotype Design Sprint
Your fully customized logotype created in one week
$2,000 per session
This service is for logotypes: custom lettering, hand-drawn type, and typographic logo treatments only
Fully Custom Logotype
Custom typography, refined and crafted specifically for your logo
Final Logo Files
Ready to use files saved in .jpg, .svg, .png
Custom Typekit + Color Palette
Thoughtful pairings to use alongside your new logo (licenses will need to be purchased separately)
Logo + Type Use Guide
Condensed guidelines on logo, type, and color usage
Please note: The design sprint does not include illustration, brandmarks, websites, or full brand identity systems.
The Examples
These brands are examples of the varying concept directions and end deliverables you will receive in your design sprint.
*Images are for look and feel only. We do not own the copyright to these images. Any inspiration images used to create the design sprint are for internal use only.
Before we Begin: The Intake
To start, we will jump on a quick 30 min (or less) call, and you will complete a short intake form covering:
Brand Type + Goals
Product / Offering
Target Audience
Scale - Small or Large
End Use
(print, digital, etc.)
Inspiration
Please note: The link to the intake form is located in your meeting confirmation email. Please submit the form before the intake call.
How the Week Works
Day 1
Design work begins
Day 2
2-3 concepts presented for review*
Day 3
Refinement sent*
Approval*
Day 4
Files sent
Day 5
*You will need to be available for periodic check-ins on these days.
FAQs
What exactly does the Logotype Design Sprint include?
The sprint covers everything you need for a complete logotype identity: a custom-designed logotype (hand-lettered, drawn type, or typographic logo treatment), curated type pairings, final logo files in .jpg, .svg, and .png, font files (licenses purchased separately) for your typekit, and simple guidelines covering typography and logo usage.
Does the Sprint include a brand identity system/strategy?
No. The service is focused exclusively on the logotype, font selections, and color palette. It does not include brand strategy, illustration, icon marks, packaging, websites, or a full brand identity system.
Is the logotype guaranteed to be finished within the five-day session?
We dedicate the full session to your project, working collaboratively and efficiently toward the desired outcome. While most projects are completed within the Sprint, design is an iterative process, and the amount of refinement needed can vary based on feedback and project complexity. If additional time is required, follow-up sessions are available at $200 per hour.
Will I receive an icon mark or logo symbol alongside the logotype?
No. Icon marks, monograms used as standalone symbols, and illustrative logo elements are outside the scope of the sprint. The deliverable is a type-based logotype — custom lettering or typographic treatment of your brand name.
How many concepts will I see, and how many revisions are included?
You'll receive 2–3 initial concepts presented on the second day. Revisions within the session window are included — the third day is dedicated to refining the direction you choose. Work requested after day 3 or after files have been delivered is considered out of scope.
Have a different question
or another type of project?
Email us at hello@apresmidiagency.com.
We would love to hear from you!
Starting from Scratch?
Not quite ready for a Logotype Design Sprint? Let's start with a consultation. We'll talk through where you are with your business or idea, answer questions, identify opportunities, and provide thoughtful recommendations and clear next steps tailored to your goals.
Ready to Book?
Sessions fill quickly.
Limited slots per month.
Now booking July 2026