AM - PM Logotype Design Sprint
Your fully customized logotype created in one day
$2,000 per session
This service is for logotypes: custom lettering, hand-drawn type, and typographic logo treatments
Fully Custom Logotype
Customized or designed-from-scratch type/lettering for your logo
Final Logo Files
Ready to use files saved in .jpg, .svg, .png
Custom Typekit + Color Palette
Curated pairings to use alongside your new logo (licenses will need to be purchased separately)
Logo + Type Use Guide
Condensed guidelines on logo, type, and color usage
Please note: The design spring does not include illustration, brandmarks, websites, or full brand identity systems.
Before we Begin: The Intake
To start, we will jump on a quick 30 min call, and you will complete a short intake form covering:
Brand Type + Goals
Product / Offering
Target Audience
Scale - Small or Large
End Use
(print, digital, etc.)
Inspiration
How the Day Works
9am PST
Design work begins
Late morning
2-3 concepts presented for review
Midday
Refinement check-ins* as needed
End of session, files delivered next day
3pm PST
*You will need to be available for periodic check-ins throughout the day.
FAQs
What exactly does the Logotype Sprint include?
The sprint covers everything you need for a complete logotype identity: a custom-designed logotype (hand-lettered, drawn type, or typographic logo treatment), curated type pairings with desktop and web font licenses where my typefaces are used, final logo files in .jpg, .svg, and .png, font files for your typekit, and simple brand guidelines covering typography and logo usage.
Does the sprint include a brand identity system/strategy?
No. The service is focused exclusively on the logotype, font selections, and color palette. It does not include brand strategy, illustration, icon marks, packaging, websites, or a full brand identity system.
Will I receive an icon mark or logo symbol alongside the logotype?
Typically no, unless you choose one letter from your logotype to function as the icon/symbol. Icon marks, monograms used as standalone symbols, and illustrative logo elements are outside the scope of the sprint. The deliverable is a type-based logotype — custom lettering or typographic treatment of your brand name.
Is the logotype guaranteed to be finished within the one-day session?
We commit to full effort and due diligence throughout the 9 AM – 3 PM session. That said, final outcomes depend on the nature of your feedback and the iterative design process, so completion in one day cannot be guaranteed. If additional time is needed through no fault of yours, continuation sessions are available at a reduced rate of $1,000/day or $200/hour.
How many concepts will I see, and how many revisions are included?
You'll receive 2–3 initial concepts presented late morning. Revisions within the session window are included — the afternoon is dedicated to refining the direction you choose. Work requested after 3:00 PM or after files have been delivered is considered out of scope.
Have a different question
or another type of project?
Email us at hello@apresmidiagency.com.
We would love to hear from you!
Ready to Book?
Sessions fill quickly.
Limited slots per month.
Now booking July 2026